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Many small competitors Unattractive industry (rivals); many substitute products; high supplier bargaining power; little investment required to start a new business or any other barrier

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Many small competitors Unattractive industry (rivals); many substitute products; high supplier bargaining power; little investment required to start a new business or any other barrier to entry; limited ways to differentiate a product, unsophisticated buyer with some brand loyalty and moderate switching costs; and a low industry growth rate

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