Question
Many University of Florida students, fans, and others view themselves as part of Gator Nation, the name of the ________ given to supporters of the
Many University of Florida students, fans, and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.
Group of answer choices
brand community
VALS type
market segment
social class
aspiration group
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Management An Introduction
Authors: David Boddy
7th Edition
1292088591, 978-1292088594
