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Many years ago something negative happened with the college crowd that made the city of palm springs rethink its strategic marketing approach. Can you find
Many years ago something negative happened with the college crowd that made the city of palm springs rethink its strategic marketing approach. Can you find out what it was? From a marketing perspective, the city made a decision to "demarket" this segment while increasing marketing to other segments. Identify these segments. What were some of the reasons for this change? Although controversial at times, income and spending behavior are especially important factors for the LGBT group.
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