MAR3802

Week 3 Discussion

Name a product (or products) that led to your post-purchase cognitive dissonance. In other words, tell us about a time that you experienced buyer's remorse.

Describe your decision-making process.

Were they high- or low-involvement products?

How long did you spend researching and evaluating alternatives?

What led you to make the decision that you made?

What was the reason for your dissonance?