Marcus just joined a small company founded by two former classmates, and he has been charged with purchasing the online marketing software that the company will use to promote its products and communicate with its customers. He has a lot of friends in the same industry and trusts their recommendations. In fact, Marcus considers credibility the most important vendor characteristic. He's also interested in how much support-technical, implementation, and so forththe vendor offers. More critical, though: How well con the software deliver the speed and efficiency his company needs? And how simple is the ordering process? Luckily, his new bosses are flush with funding so, money is no object. After taking advantage of a 7-day free trial, Marcus concludes that One Click's software in terms of user experience, simplicity of the installation, and implementationis the best fit for his company. But he's unhappy that Technical Support offers such limited hours. He's also not impressed by its sub-per response times, per an industry watchdog. Marcus thinks the limited technical support hours that might be reflected in the price-the vendor does not charge extra for Support Services. In fact, the software's overall cost- accounting for everything,is better than most According to Marcus's fairly in-depth research. One Click lands in the middle of lists renking vendors in its category. His networking contacts seem to be split on its performance, too. Big Byte's Support Services are second to none: 24/7 phone, email, and chat access to both technical and client support representatives: plus, an elaborate recovery plan should there be a system-wide failure. There is an extra cost for that, which raises the overall price of the software to just about average in the market. The design, navigation, and customization capabilities of Big Byte's software are about on par, performance-wise, with other software Marcus has sampled, which surprises him a bit, since both founders of his company gave it higher marks than he would have done on a recent industry-wide survey of tech leaders. At the completion of his research Marcus decides to write up an evaluation comporing One Click to Big Byte based on his four key criteria: reputation, support services, software speed and efficiency, and ease of ordering. The following product evolution table shows the numerical importance weights and performance scores thet Marcus applied to each of the selection criteria he identified. Note that the total weight of all four criterio equals 1.0, where 0.1 is the least important and 0.4 is the most important. The performance scores fall on a scale of 1 to 10, where is the lowest score and 10 is the highest. The total performance scores vary across esch vendor. PRODUCT EVALUATION Big Byte Weighted Weighted Performance Score 28 10 One Click Importance Performance Weights Score Reputation 0.41 Support 0.2 Services Software speed and 0.3 10 efficiency Ease of 0.1 101 Ordering TOTAL 281 3 2.1 0.1 23 6.2 1. How important is software speed and efficiency to Marcus? (Click to select) 2. How important to Marcus is the vendor's reputation among industry leaders? Click to select) 3. How important to Marcus is the availability and effectiveness of support services? (Click to select) 4. How important to Marcus is ease of ordering? Click to select) 5. According to Marcus, how does One Click perform on software speed and efficiency? Click to select) 6. According to Marcus, how does Big Byte perform on reputation? Click to select) 7. According to Marcus, how does Big Byte perform on ease of ordering? Click to select 8. Based on the compensatory model which software vendor should Marcus choose? (Click to select) 9. Based on reputation alone, which vendor should Marcus choose? (Click to select) 10. Based on support services alone, which vendor should Marcus choose? (Click to select Marcus just joined a small company founded by two former classmates, and he has been charged with purchasing the online marketing software that the company will use to promote its products and communicate with its customers. He has a lot of friends in the same industry and trusts their recommendations. In fact, Marcus considers credibility the most important vendor characteristic. He's also interested in how much support-technical, implementation, and so forththe vendor offers. More critical, though: How well con the software deliver the speed and efficiency his company needs? And how simple is the ordering process? Luckily, his new bosses are flush with funding so, money is no object. After taking advantage of a 7-day free trial, Marcus concludes that One Click's software in terms of user experience, simplicity of the installation, and implementationis the best fit for his company. But he's unhappy that Technical Support offers such limited hours. He's also not impressed by its sub-per response times, per an industry watchdog. Marcus thinks the limited technical support hours that might be reflected in the price-the vendor does not charge extra for Support Services. In fact, the software's overall cost- accounting for everything,is better than most According to Marcus's fairly in-depth research. One Click lands in the middle of lists renking vendors in its category. His networking contacts seem to be split on its performance, too. Big Byte's Support Services are second to none: 24/7 phone, email, and chat access to both technical and client support representatives: plus, an elaborate recovery plan should there be a system-wide failure. There is an extra cost for that, which raises the overall price of the software to just about average in the market. The design, navigation, and customization capabilities of Big Byte's software are about on par, performance-wise, with other software Marcus has sampled, which surprises him a bit, since both founders of his company gave it higher marks than he would have done on a recent industry-wide survey of tech leaders. At the completion of his research Marcus decides to write up an evaluation comporing One Click to Big Byte based on his four key criteria: reputation, support services, software speed and efficiency, and ease of ordering. The following product evolution table shows the numerical importance weights and performance scores thet Marcus applied to each of the selection criteria he identified. Note that the total weight of all four criterio equals 1.0, where 0.1 is the least important and 0.4 is the most important. The performance scores fall on a scale of 1 to 10, where is the lowest score and 10 is the highest. The total performance scores vary across esch vendor. PRODUCT EVALUATION Big Byte Weighted Weighted Performance Score 28 10 One Click Importance Performance Weights Score Reputation 0.41 Support 0.2 Services Software speed and 0.3 10 efficiency Ease of 0.1 101 Ordering TOTAL 281 3 2.1 0.1 23 6.2 1. How important is software speed and efficiency to Marcus? (Click to select) 2. How important to Marcus is the vendor's reputation among industry leaders? Click to select) 3. How important to Marcus is the availability and effectiveness of support services? (Click to select) 4. How important to Marcus is ease of ordering? Click to select) 5. According to Marcus, how does One Click perform on software speed and efficiency? Click to select) 6. According to Marcus, how does Big Byte perform on reputation? Click to select) 7. According to Marcus, how does Big Byte perform on ease of ordering? Click to select 8. Based on the compensatory model which software vendor should Marcus choose? (Click to select) 9. Based on reputation alone, which vendor should Marcus choose? (Click to select) 10. Based on support services alone, which vendor should Marcus choose? (Click to select
