Question
Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing
Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 5% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $153,000 over the next 5 years. Sales revenue, as shown in the income statement for 2020
Marcus Tube Income Statement for the Year Ended December 31, 2020
Sales revenue $19,800,000
Less: Cost of goods sold (80%) 15,840,000
Gross profits $3,960,000
Less: Operating expenses
General and administrative expense (11%) $2,178,000
Depreciation expense 510,000
Total operating expense $2,688,000
Earnings before interest and taxes $1,272,000
Less: Taxes (21%) 267,120
Net operating profit after taxes $1,004,880
,
totaled $19,800,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2021 through 2025. With the marketing campaign, sales are expected to rise to the levels shown in the table
Marcus Tube Sales Forecast
Year Sales revenue
2021 $20,300,000
2022 20,800,000
2023 21,300,000
2024 22,300,000
2025 23,300,000
for each of the next 5 years; cost of goods sold is expected to remain at 80% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 11% of sales; and annual depreciation expense is expected to remain at $510,000. Assuming a 21% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign.
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