Margaret Chu, general manager of The Times Hotel, Lorraine DeSantes, director of marketing and sales, and Ben DiCanta, revenue manager, are interested in developing social media options for attracting guests. Margaret is a member of LinkedIn and feels that media would be a good marketing option. Tom says Facebook is the way to go. Lorraine says Twitter is the in thing and will generate more customers than they can handle. They are aware that they should start slowly and have a plan. What tips could you provide to start them on the right path