Question
Margaret is online visiting an e-boutique that caters to high end pet consumers and she is buying the newest pet paraphernalia so she can spoil
Margaret is online visiting an e-boutique that caters to high end pet consumers and she is buying the newest pet paraphernalia so she can spoil her dog. What is Margaret fulfilling?
A need
A ritual consumption
A benefit
A want
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
