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Margetta, Joan, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Harvard Business Review Press, Cambridge, Mass., 2 0 1 1 ( IBSN #

Margetta, Joan, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Harvard Business Review Press, Cambridge, Mass., 2011(IBSN # 10: 1422160599; #13: 978-1422160596)

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