Margie has worked to improve her company's e$-$commerce site, and has particularly been focused on highlighting the policies and procedures that her company has implemented to make shopping easier, faster, and more efficient for its consumers. It would appear that she has been particularly invested in integrating $\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ to improve her e$-$commerce site.

Group of answer choices

convenience incentives

value$-$added incentives

channel integration

brand engagement

search engine optimization