Margin can be defined as A) B) the difference of the price a customer is willing to pay and the price a seller is willing to sell at. the difference between the total cost of raw materials and the list price of a product. the difference of the price a customer is willing to pay and how much the company actually collects. OD) the difference of the price a customer is willing to pay and the cost of moving the good or service through its value chain. E) the difference between the selling price and the list price.