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Margin = Segment margin/Sales Asset turnover = Sales/Average assets Return on Investment = Margin*Asset Turnover Margin Asset turnover ROI Polyester fibers 17% 1.3 22.1% Rope

Margin = Segment margin/Sales

Asset turnover = Sales/Average assets

Return on Investment = Margin*Asset Turnover

Margin

Asset turnover

ROI

Polyester fibers

17%

1.3

22.1%

Rope

32%

0.8

25.6%

Nylon fibers

10%

3.2

32.0%

1. Compare the margin and asset turnover for the three divisions and make suggestions for increas-ing the return on investment of each division.

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