Question
Maria wanted an iPad Pro as soon as she saw one on the market, but she was worried about making the wrong choice. She waited
Maria wanted an iPad Pro as soon as she saw one on the market, but she was worried about making the wrong choice. She waited until there were alternatives in the market with lower prices and improved quality. According to the diffusion of innovation theory, what type of adopter is Maria?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
