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Mariam has been lowering the prices of her products on regular basis which has caused a great damage to the image of her brand. Mariam's
Mariam has been lowering the prices of her products on regular basis which has caused a great damage to the image of her brand. Mariam's mistake was;
a She overestimated the power of price valuation
b She underestimated the power of competition
c She didn't assess the target market reaction to price changes
d She trusted her guts and long experience in the market
e All of the above
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
