Marigold Inc. sells two versions of its product, standard and deluxe. The standard model has a 14.7 percent profit margin and the deluxe model has a 17.0 percent profit margin. The standard model has a 30.2 percent contribution margin and the deluxe has a 23.5 percent contribution margin. If other factors are equal, which product should Marigold emphasize to its customers?

Image

a. The standard model.

b. The deluxe model.

c. Selling either results in the same additional income for the company.

d. Not enough information is given.