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Marilyn is not particularly concerned with fashion although she believes in buying quality merchandise. Her interests lie mostly in theater and art. She frequently travels
Marilyn is not particularly concerned with fashion although she believes in buying quality merchandise. Her interests lie mostly in theater and art. She frequently travels to Europe to purchase paintings and artwork of renowned artists to add to her extensive private collection. To which of the following social classes does Marilyn most likely belong?
Reference group influence is generally considered to be weaker for products that are "public" or conspicuous
Reference group influence is generally considered to be constant across product categories and in all situations.
Family and peers are indeed least important reference group for people of all ages
Reference group influence varies depending on whether the product is used publicly or privately
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