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Marini Meal Kits is looking for new customers in the Chicago metro area. Across Marini's current 7,300 customers in the Chicago metro area, average customer
Marini Meal Kits is looking for new customers in the Chicago metro area. Across Marini's current 7,300 customers in the Chicago metro area, average customer lifetime value is $673. Marini believes there are an additional 59,400 prospective customers in the area. A list company is offering Marini a list of 450 potential prospects in the Chicago area. Marini Meal Kits guesses that there is a 22% chance of turning each of these prospects into a customer. What is the VALUE OF ONE OF THESE PROSPECTS to Marini Meal Kits? (Rounding: penny / two decimal places.)
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