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Marino Ice Cream is strategically located near a university. After realizing that most of their customers, mainly students, liked a variety of flavors, they began
Marino Ice Cream is strategically located near a university. After realizing that most of their customers, mainly students, liked a variety of flavors, they began offering different combinations of flavors, cones, and premium toppings to create Hundreds of highend products, according to individual requirements. What general corporatelevel strategy is Marino pursuing?
Select one:
a Broad differentiation strategy
b Product replacement strategy
c Blue ocean
d Focus on lowcost strategy
e Focused differentiation strategy
f Extensive lowcost strategy
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