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Mark Hopper owns Dane Champions, a dog kennel that raises champion Great Danes for showing and breeding. His vision is to be the best-known breeder

Mark Hopper owns Dane Champions, a dog kennel that raises champion Great Danes for showing and breeding. His vision is to be the best-known breeder of Great Danes, globally. His strategy is to breed and sell dogs of outstanding lineage from the standpoint of both physical health and good-natured temperaments. Following is information about operations over the past year:

Number of breedings 10
Number of puppies 45
Number of puppies sold 40
Number of puppies returned 2
Revenue from puppies $ 27,840
Kennel operating costs (not including Marks salary) $ 40,600
Travel expenditures $ 63,800
Number of trips to dog shows 20
Winnings from dog shows $ 127,600
Number of championships 17
Number of dogs shown 4
Puppy owners average satisfaction rating on a scale of 1 to 5, 4.7
with 5 as most satisfied
Training time to prepare puppies for new homes (total hours) 14
Training time to prepare dogs for shows (hours per week, per dog) 2

Mark Hopper has chosen to monitor the following measures: Financial perspective: Operating margin. Customer perspective: Puppy owners average satisfaction and number of puppies returned. Internal processes: Training time spent to prepare dogs for both homes and shows. Learning and growth perspective: Number of champions compared to number of dogs shown.

Last years results Targets
Revenues ($27,840 + $127,600) $155,440 $155,440 +5%
Expenses ($40,600 + $63,800) 104,400 $104,400 +3%
Owners average satisfaction (on a scale of 1 to 5) 4.7 4.95
Number of puppies returned 2 out of 40 2.5%
Training time to prepare dogs for new home 14 hours in total 15 hours
Training time to prepare dogs to show 2 hours per week 4 hours per week
Number of championships 17 25
Number of dogs shown 4 dogs shown 5 dogs

(a)

Current results
Revenues $167,098
Expenses $108,054
Owners average satisfaction (on a scale of 1 to 5) 5.0
Number of puppies returned 2 out of 60
Training time to prepare dogs for new home 12 hours in total
Training time to prepare dogs to show 5 hours per week
Number of championships 32
Number of dogs shown 6 dogs shown

Analyze Dane Champions, most recent results against the balanced scorecard targets presented above. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).)

Last years results Targets Current Results Evaluation
Revenues 155,440 $ $167,098 $
Expenses $104,400 $ $108,054 $
Owners average satisfaction (on a scale of 1 to 5) 4.7 4.95 5.0
Number of puppies returned 2 out of 40 2.5% 2 out of 60 %
Training time to prepare dogs for new home 14 hours in total 15 hours 12 hours in total hours in total
Training time to prepare dogs to show 2 hours per week 4 hours per week 5 hours per week hours per week
Number of championships 17 25 32
Number of dogs shown 4 dogs shown 5 dogs 6 dogs dog shown

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