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Mark Willis, the general manager of Cinnamon Software, must decide when to release the new version of Cinnamon's spreadsheet package, Easyspread 2.0. Development of Easyspread
Mark Willis, the general manager of Cinnamon Software, must decide when to release the new version of Cinnamon's spreadsheet package, Easyspread 2.0. Development of Easyspread 2.0 is complete; however, the diskettes, compact discs, and user manuals have not yet been produced.X More info The major problem is that Cinnamon has overstocked the previous version of its spreadsheet package, Easyspread 1.0. Willis knows that once Easyspread 2.0 is introduced, Cinnamon will not be able to sell any more units of Easyspread 1.0. Rather than just throwing away the inventory of Easyspread 1.0, Willis is wondering if it might be better to continue to sell Easyspread 1.0 for the next three months and introduce Easyspread 2.0 on October 1, 2017, when the inventory of Easyspread 1.0 will be sold out. Print DoneX Data table Easyspread 1.0 Easyspread 2.0 Selling price $ 175 $ 230 Variable cost per unit of diskettes, compact discs, user manuals 28 45 Development cost per unit 45 85 Marketing and administrative cost per unit 33 38 Total cost per unit 106 168 Operating income per unit 69 $ 62 Development cost per unit for each product equals the total costs of developing the software product divided by the anticipated unit sales over the life of the product. Marketing and administrative costs are fixed costs in 2017, incurred to support all marketing and administrative activities of Cinnamon Software. Marketing and administrative costs are allocated to products on the basis of the budgeted revenues of each product. The preceding unit costs assume Easyspread 2.0 will be introduced on October 1, 2017. Print DoneRequirement 1. On the basis of financial considerations alone, should Willis introduce Easyspread 2.0 on July 1, 2017, or wait until October 1, 2017? Show your calculations, clearly identifying relevant and irrelevant revenues and costs. Begin by determining whether each item is relevant or irrelevant for this decision. (Make a selection for each item.) Easyspread 1.0 Easyspread 2.0 Selling price Variable cost per unit of diskettes, compact discs, user manuals Development cost per unit Marketing and administrative cost per unit
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