MARKET ANALYSIS - AUSTIN, TX

1.Identify the tourism demand in Austin.When is the busy period versus slow period?

2.Who travels to this city?Identify the key market segment for this city.For example, what share of the market is leisure versus business?Do they travel individually or in groups?Identify where the demand comes from (conventions/events, by age group, by nationality, specific holidays etc.)Why do guests travel to your destination?

3.Select two hotels (1-International branded hotel and 1-budget, local independent non-branded hotel) in Austin, and select one competitor for each hotel, (things to consider: price point, location, number of rooms, level of service, brand etc.).