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Market approval in the US for new pharmaceutical products is a long, arduous, and expensive process. Once approved, patent protection keeps close substitute products from
Market approval in the US for new pharmaceutical products is a long, arduous, and expensive process. Once approved, patent protection keeps close substitute products from entering for some years. 1. If the demand for a particular product is stable, what would you predict for the profitability after approval and prior to patent expiration? Why? 2. What would you predict for the profitability of pharmaceuticals products after the patent expires? Why
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