MARKET B

In market B, the company collected preference ratings from 200 respondents on the various brands that they considered. The table below gives the preference ratings for respondent #1 and #2.

Preference Rating
Pre Use		After Use of Soft Shine
Respondent	Dove	Pears	Lux Supreme	Pure Nature		Dove	Pears	Lux Supreme	Pure Nature	Soft Shine
1	0.5	1	1.5	3		1	2	2	3	2
2	1	3	4	2		3	4.5	3	3	1.5

Part C: If 50% the respondents were like respondent #1 and 50% respondents were like respondent #2, what would be the loss in share of PureNature after the launch of SoftShine in Market B?

Part D:If the overall category demand remains the same and the per-unit margins (profits) is identical for Pure Nature and Softshine, should the company launch Softshine in Market B? Explain.