Market communications of a brand "Starbucks" and then recommend a "Starbucks" communications strategy. The idea is that you dig into the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications.

Some of the elements you should consider for your audit are the following:

1) Brand vision, mission, positioning

2) Customer definition

3) Media strategy

4) Media evaluation

Does the media highlight the physical characteristics that the brand wants to communicate?

Does the media transmit clearly and persuasively the benefits of the product?

Does the media provide the right atmosphere to stimulate the emotions sought in the target audience?

Is this the primary/secondary media for the brand campaign?

What is the purpose of the media?

Visual auditing

What is (visually) working or not working?

Good image descriptions? Do they promote retention?

Content auditing

Is the content easy to read? Does it have short clear sentences? Is it easy to skim through paragraphs?

Is the right tone for the audience? Does it avoid redundant or awkward placing of keywords?

Analyses for the homepage, interior pages, blog posts, etc (depending

on the media)

Analyses of call to action, brand voice, consistency, media use, etc.

What kind of content do we find?

Performance and evaluation

Follower growth, engagement rate, etc.

5) Strategic objectives for the next five years

6) Marketing communications strategy for the achievement of the objectives, detailing the content strategy.

7) Final recommendations