Market Data

Consider a segment of the fast-food industry, such as pizza (Domino's, Papa Johns), burgers (McDonald's, Wendys), or fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:

• What type of market data can these companies collect?
• How might this data be used in a marketing plan?

Brand Equity

Consider a product with which you are familiar. Analyze its brand equity in the following areas:

• Brand awareness
• Brand loyalty
• Perceived quality
• Brand associations
• Brand assets

Ethical and Legal Considerations in Social Media Marketing

Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.

Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:

• What impact might the issue have on children who use social media?
• How does social media meet legal requirements for data sharing?
• How does social media police ethical and legal issues?