Market demand is a central concept in healthcare economics. In addition, the calculation of projected income is required to determine the impact of the organization's finances on the marketing plan. This week you will write a pro forma income statement for the new or revised existing product or service you recommended in your Marketing Mix Strategy in Week 5 for East Chestnut Regional Health System.

ReviewtheCase Studydocument.

Marketing Plan Considerations:

Now that you better understand your market and the organization's finances, you must consider how economics and finances can affect your marketing strategy.

analysis of how specific economic or financial issues will affect the marketing strategies for ECRHS.