Market development strategy where a business hires manufacturers is called...

Question 1 options:

	Exporting
	Licensing
	Franchising
	Contracting

The era of Marketing where businesses emphasized reducing production cost is called?

Question 2 options:

	Selling Orientation
	Production Orientation
	Product Orientation
	Service Dominant Logic Era

Under the BCG Matrix a 'Question Mark' product has?

Question 3 options:

	High Market Share and High Market Growth
	High Market Share and Low Market Growth
	Low Market Share and Low Market Growth
	Low Market Share and High Market Growth

Which of these is a sign of a company's opportunity?

	Low Product Awareness & Poor Facility Location
	Firm's Brand Name and Resources
	Bad Economy & Competitors
	Demand for Product & Size of Market

Profitable exchange or Positive Value for a customer is achieved when...

Question 5 options:

	Benefits < (Price + Hassle)
	Benefits = (Price + Hassle)
	Price = Hassle
	Benefits > (Price + Hassle)

Under the BCG Matrix a 'Cash Cows' product has?

Question 6 options:

	High Market Share and Low Market Growth
	Low Market Share and High Market Growth
	Low Market Share and Low Market Growth
	High Market Share and High Market Grow

Under the BCG Matrix a 'Star' product has?

Low Market Share and High Market Growth
	Low Market Share and Low Market Growth
	High Market Share and High Market Growth
	High Market Share and Low Market Growth

The part of PESTLE analysis where geographic assessments are analyzed is called...

Question 8 options:

	Social
	Environmental
	Technological
	Political

The M in SMART type of Objectives stands for...

Question 9 options:

	Measurable
	Movable
	Matching
	Memorable