Question
Market Makers Inc. (MMI) provides a range of services to its retail clientscustomer service for inquiries, order taking, credit checking for new customers, and a
Market Makers Inc. (MMI) provides a range of services to its retail clientscustomer service for inquiries, order taking, credit checking for new customers, and a variety of related services. Auto Supermarket (AS) is a large auto dealer that provides financing for the autos and trucks that it sells. AS has approached MMI to manage the inquiries that come in regarding these loans. AS is not satisfied with the performance of the call center it currently uses for handling inquiries on these loans and is considering a change to MMI. MMI has been asked to estimate the cost of providing the service for the coming year.
There are two types of loans at AS, one for autos and SUVs and another for light trucks. The loans for auto and truck buyers typically have different types of customers and loan terms, so the nature and volume of the inquiries are expected to differ. MMI would use its own call center to handle the AS engagement. The MMI call centers annual costs are as follows:
Call center costs | |||
Salaries | $ | 4,173,555 | |
Utilities | 2,437,446 | ||
Leasing of facilities | 1,935,513 | ||
Other expenses | 814,036 | ||
$ | 9,360,550 | ||
MMIs call center is staffed 12 hours per day with 60 call staff always available. Each staff member has a paid 10-minute break for each hour worked, and an unpaid 1-hour break for a lunch/dinner during each 12-hour shift. Thus, the call center has 12,045,000 minutes (11 hr 50 min 60 staff 365 days) available for calls during the year.
AS and MMI work together to estimate the number of calls and time required for each call, based on ASs prior experience with its current call center.
Inquiries | Total Calls Answered | Average Number of Minutes/Call | Total Time (minutes) | ||||||||
Inquire re: rates and terms | |||||||||||
Autos | 79,500 | 6 | 477,000 | ||||||||
Trucks | 31,500 | 7 | 220,500 | ||||||||
Inquire re: loan application status | |||||||||||
Autos | 44,500 | 5 | 222,500 | ||||||||
Trucks | 6,700 | 11 | 73,700 | ||||||||
Inquire re: payment status | |||||||||||
Autos | 38,500 | 3 | 115,500 | ||||||||
Trucks | 11,500 | 4 | 46,000 | ||||||||
Inquire re: other matters | |||||||||||
Autos | 28,500 | 11 | 313,500 | ||||||||
Trucks | 8,450 | 15 | 126,750 | ||||||||
1,595,450 | |||||||||||
Required:
1. Determine the amount that MMI should propose to charge AS for the coming year using TDABC, assuming MMI desires a profit of 30% of incurred cost.
Determine the amount that MMI should propose to charge AS for the coming year using TDABC, assuming MMI desires a profit of 30% of incurred cost. (Round your intermediate calculations to 2 decimal places and final answers to the nearest whole number.)
2. Suppose that AS wants the proposal broken down by type of loan (auto, truck). What would the proposal look like now?
Suppose that AS wants the proposal broken down by type of loan (auto, truck). What would the proposal look like now? (Round your intermediate calculations to 2 decimal places and final answers to the nearest whole number. Round "Time markup" to 2 decimal place.)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started