Market Research and Promotion To whom will you market your products (describe briefly) Who is your target market? Is this a niche market? Describe it?

Part 7

Promotion How will you get the word out to customers? Advertising: What media, why, and how often? Why this mix and not some other? Have you identified lowcost methods to get the most out of your promotional budget? Will you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals?