Market Research

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of marketing plan's "life".

Segmentation

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plan's "life".

Pricing

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plan's "life".

Targeting

Describe what the concept is and how it functions.

Explain how it molds the beginning stages of a marketing plan.

Describe how it changes throughout the course of a marketing plan's "life".