Question
Market Research Exercise Choose a topic from the following options or a topic that interests you. If you choose a topic that interests you, please
Market Research Exercise Choose a topic from the following options or a topic that interests you. If you choose a topic that interests you, please obtain approval prior by sending an email regarding the topic you would like to use to be sure it is acceptable.
-What factors affect how consumers perceive online customer service?
-What factors affect student satisfaction in online MBA courses?
-How do online influencers affect buying decisions in the following markets and why?
-Cosmetics
-Soft drinks
-Fast food (even Dunkin' Donuts uses influencer marketing)
-Automobiles (think Matthew McConaughey and Lincoln)
-Snacks
-Fashion
-Home dcor
-Clothing or footwear (fashion or sports)
-What factors affect a consumer's choice between going to Starbucks versus a local coffee shop? Or between Starbucks and Dunkin' Donuts?
-Create a 5-question survey that will give you the information needed to answer the question you chose.
-Interview at least 5 people using the survey.
-Analyze the responses.
Deliverable: Using the business technical format, prepare a one to two-page summary of your market research project and how you will use this experience in your current or future role.
Can i please get help on this? Thank you
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