Market research is collecting information about the product from a specifically targeted audience in order to address user experience and improve or diversify the product or service line. Marketing research is also being focused on marketing efforts in place to get feedback on testing of a new product, delivery service, pricing, or packaging. Both seem extremely useful for their specific purposes, and appropriate depending upon where a company finds itself in the business cycle. Can a successful entrepreneur use either tool to innovate new ideas targeted at their product, service, customers, or market area, but to diversify, they would have to look at other companies' or industries' market or marketing research? Why?