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MARKET RESEARCH/QUANTITATIVE ANALYSIS Foods Inc (FI) sells 4 million units per year of its only product (SuperFood) through a major retailer. SuperFoods' retail price is

MARKET RESEARCH/QUANTITATIVE ANALYSIS

Foods Inc (FI) sells 4 million units per year of its only product (SuperFood) through a major retailer. SuperFoods' retail price is $12 per unit which included a margin to the retailer of 20%. SuperFoods' manufacturing cost is $6 per unit. In order to promote sales, FI pays a sales broker 8% of the retail price of each unit sold. FI spends $6,600,000 per year in fixed costs (i.e. advertising, administrative costs and rent of the production facility).

Calculate SuperFoods' unit contribution

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