Market Segmentation Details The purpose of the market segmentation is to use the analysis you just did to explore customer needs, then grouping customers into potential targets. You should consider things like demographics, media use, or other determinants to group them. You will need to zero in on two (2) potential targets. These will be refined to one target for the market strategy. Please remember, again, that you cannot include college students as one of your potential targets. Each section requires research with justification for your conclusions based on that research. You should provide a minimum of five (5) outside references. You should also use concepts you learn in the first two modules to help explain why you selected specific customers. SUBMIT: Report with the following sections in this order: Cover Page. Include the name of your company or organization, product, and all team members (active and inactive) Executive Summary. Use bullets to provide a detailed, succinct ONE PAGE summary of the key points of your Market Segmentation only. Market Analysis. Corrected based on feedback. Please highlight the areas you changed. Market Segmentation. Must include the following sections written in paragraph form: o Product Related Need Sets. Concentrate on the needs your companys product(s) can fulfill. Dont forget to include both manifest and latent motivations to explore the needs met. Be sure to include details about the concepts and how your product meets those needs. o Customers with Similar Needs. Using the needs that are met by the product, brain-storm to come up with a large set of potential customers. Then group the customers with similar needs. You may include college students in this set, but no further. o Two Potential Target Markets. Describe, in detail, two potential target markets from the groupings above. Be sure to include their specific needs, demographics, social status, media use and other important traits and influences both external and internal. Remember, neither can be college students. o One Target Market. Select one of the two target markets and provide detailed justification as to why you selected that market to go forward on.