Market segmentation is when a company targets and groups prospective product buyers based upon their specific demographic and their expected reaction to promotion styles and techniques. This practice of market segmentation positively utilizes profiling techniques in order to facilitate unity between a customer and a product.

Think of the many commercials on television that are trying to sell prescription medications. Depending on what the medication is, the companies cast certain actors and scenarios to relate to their target audience. The advertisements for birth control pills would be much different than those advertisements for blood pressure medications, because the potential consumers of these medications are likely to be of different age groups, genders, and have different medical needs and lifestyles.

I look forward to your conversations.