Market Segmentation

Please respond to the following:

From the e-Activity, identify which market segment(s) the business is targeting. Explain your answer.

Present a case on why the company should be targeting a different market segment.

Week 7 Discussion 2

Branding

Please respond to the following:

The key elements of a brand are differentiation, relevance, and perceived value. Using the company from the e-Activity and these key elements, analyze the companys brand effectiveness.

Identify the companys brand strategy in e-Commerce. Suggest the use of a different brand strategy in order for the company to maintain a stronger brand.