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MARKET SEGMENTATION, TARGETS AND POSITIONING 1.In what ways can a company divide a market into segments? 2.How should business markets be segmented? 3.How should a
MARKET SEGMENTATION, TARGETS AND POSITIONING
1.In what ways can a company divide a market into segments?
2.How should business markets be segmented?
3.How should a company choose the most attractive target markets?
4.How can a firm develop and establish an effective positioning in the market?
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