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MARKET SEGMENTATION, TARGETS AND POSITIONING 1.In what ways can a company divide a market into segments? 2.How should business markets be segmented? 3.How should a

MARKET SEGMENTATION, TARGETS AND POSITIONING

1.In what ways can a company divide a market into segments?

2.How should business markets be segmented?

3.How should a company choose the most attractive target markets?

4.How can a firm develop and establish an effective positioning in the market?

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