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Market Share Metrics (market share, relative market share, market concentration) A high growth toy market in the Greater Charleston Area has the following five brands
Market Share Metrics (market share, relative market share, market concentration) A high growth toy market in the Greater Charleston Area has the following five brands competing in two tourist sections, Mt. Pleasant and Folly Beach (yearly sales). Hint: Unit price is the consistent for each brand independent of where they are sold. Units (Mt. Units (Folly Column1 Total Revenues Pleasant) Beach) Fuzzy Toys 9,000 200 250 Mattel 15000 100 200 Doug & Melissa 6000 150 0 Wacky Wiz 6000 200 200 Lego 14000 350 350 Total 50000 1000 1000 2. What are Mattel's unit market shares in Folly Beach and also Greater Charleston
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