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Market survey is a technique that solicits input from clientele or potential clienteles regarding future purchasing plans. On the other hand, the Sale Force Composite

Market survey is a technique that solicits input from clientele or potential clienteles regarding future purchasing plans.

On the other hand, the Sale Force Composite uses a method in which each salesperson estimates what sales will be in their respective regions.

Which of these two forecasting methods is more reliable for a company to base production?

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