Marketer Y is a highly motivated employee who was hired as an outreach marketer for a physical therapy practice.

He is keen on getting results quickly. His role is to get patient referrals from orthopedic specialists in the surrounding area. The scope of his work consists of daily visits to doctors offices highlighting the key selling points and uniqueness of the physical therapy practice and the referral process.

Marketer Y continuously brings expensive gifts to offer to the doctor's office staff, who always refuse his gestures of kindness.

• Explain what kind of marketing approach this is.
• Justify your answer with examples or evidence from the readings, presentations, or your research.