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Marketers can change key variables such as price, distribution methods, samp measure the results as part of an experiment. An example of a key variable
Marketers can change key variables such as price, distribution methods, samp measure the results as part of an experiment. An example of a key variable is
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sampling, and product attributes as part of an experiment and then and an example of result is
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free samples; product colour
price; free samples
Price, unit sales
product colour, price
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
9th Edition
0077512375, 9780077512378
