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Marketers continually monitor the external environment for changes that may impact the strategic direction of the firm. This continual monitoring is also referred to as
Marketers continually monitor the external environment for changes that may impact the strategic direction of the firm. This continual monitoring is also referred to as
a SWOT analysis
b Financial analysis
c Environmental scanninganalysis
d Demand forecasting
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
