Marketers could focus more on to alleviate purchase dissonance. O a. Core customer value b. Actual product O c. Augmented product O d. Branding O e. Packaging Clear my choice 2 40 Marks Some big box stores hire employees for specific times and dates to address the fluctuations in their store traffic. This is an example of: O a. Service intangibility O b. Service inseparablety O c. Service variability O d. Service perishability O e. Service productivity