Marketers do not need to monitor the actions of major competitors to determine what specific using and how those strategies affect their own.

I think that there are legal and regulatory restrictions that affect marketing.

The environment for marketing is easy to control.

I think marketers should analyze the marketing environment on an ongoing basis.

I think the forces that affect the marketing environment are interdependent.

I think marketers should not be concerned with changing demographics.

I think technological forces are the most important component of the marketing environment.