Marketers need to understand pricing strategy since the price might affect a consumer's

willingness to buy their products.

a) Product pricing is also influenced by the company's overall goal. Explain the

three (3) classification of pricing objectives of a company.

b) As the largest telco manufacturer in the world, Huawei has a large portfolio of

products ranging from high-end to low-end smartphones. Suggest the price

strategies that Huawei can choose for the various types of smartphones.