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Marketers typically ignore __________. A. innovators B. early adopters C. early majority D. late majority E. laggards _____________ are the first 2.5% of all those

Marketers typically ignore __________.

A.

innovators

B.

early adopters

C.

early majority

D.

late majority

E.

laggards

_____________ are the first 2.5% of all those who adopt a product.

A.

Innovators

B.

Early adopters

C.

Early majority

D.

Late majority

E.

Laggards

__________ is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

A.

Idea screening

B.

Business analysis

C.

Development

D.

Test marketing

E.

Commercialization

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