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Marketers typically ignore __________. A. innovators B. early adopters C. early majority D. late majority E. laggards _____________ are the first 2.5% of all those
Marketers typically ignore __________.
A. | innovators | |
B. | early adopters | |
C. | early majority | |
D. | late majority | |
E. | laggards |
_____________ are the first 2.5% of all those who adopt a product.
A. | Innovators | |
B. | Early adopters | |
C. | Early majority | |
D. | Late majority | |
E. | Laggards |
__________ is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
A. | Idea screening | |
B. | Business analysis | |
C. | Development | |
D. | Test marketing | |
E. | Commercialization |
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