Question
Marketers use copy testing to assess the potential effectiveness of their marketing communications message. Which of the following measures comprises copy testing? Cost per thousand
Marketers use copy testing to assess the potential effectiveness of their marketing communications message. Which of the following measures comprises copy testing?
| Cost per thousand impressions | ||
| Percentage of the target market exposed to the advertisement | ||
| The number of times a person in the target market is exposed to the advertisement | ||
| Pre- and postviewing purchase interest |
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Internal Quality Auditing
Authors: Denis Pronovost
1st Edition
0873894766, 9780873894760
