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Marketers want their firms to develop excellent supply chain management and strong supplier relations so they can Group of answer choices persuade stores to refuse
Marketers want their firms to develop excellent supply chain management and strong supplier relations so they can
Group of answer choices
persuade stores to refuse to carry competitors products.
use their power within the supply chain to force weaker firms to accept less favorable pricing.
control prices and lock in margins.
create a sustainable competitive advantage.
justify charging higher prices than competitors do
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