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Marketers who are aware that consistent investment spending is a key factor in advertising are: more likely to cut advertising budgets to fund price promotions.
Marketers who are aware that consistent investment spending is a key factor in advertising are:
more likely to cut advertising budgets to fund price promotions.
less likely to invest in advertising than discounting.
less likely to raid their advertising budgets to increase earnings.
more likely to view advertising as a discretionary cost.
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