MarketForces Impacting Your Company

Porter's Five Forces are Rivalry Among Existing Competitors, Threat of Substitutes, Threat of New Entrants, Bargaining Power of Buyers, and Bargaining Power of Suppliers. Using your final paper's chosen company:

• Describe one (1) strong force and one (1) weak force
• For both forces, give one (1) example of how you can apply your understanding of its strength/weakness to help you make better decisions for your company

NOTE: You can base the examples on prior decisions and discuss how you are now better prepared when similar opportunities/situations arise again in the future.